by RxDon | Aug 4, 2016 | Uncategorized
You spend a lot of money on advertising, work really hard to find the best advertising outlets and get the ads perfect. Despite the hard work and attention to detail it is common to see new customers come in to the store to fill a prescription and you never see them...
by RxDon | May 31, 2016 | Marketing
Putting together a successful immunization program requires a marketing strategy that educates everyone involved. Following the strategy discussed here will help independent pharmacy market their immunizations.
by RxDon | May 3, 2016 | Pharmacy Management
You may or may not have heard of the Pareto principle. It is also known as the 80-20 rule. It states that roughly 80% of the effects come from 20% of the causes. The Pareto principle is named after Italian economist Vilfredo Pareto who published a paper showing that...
by RxDon | Apr 14, 2016 | Marketing
New customers equals growth When running a business, it is only natural to focus on new customer acquisition. It is easy to understand that attracting new customers results in increasing sales. If you want to grow your business you definitely need to bring in new...
