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How to Impress a New Customer

How to Impress a New Customer

You spend a lot of money on advertising, work really hard to find the best advertising outlets and get the ads perfect. Despite the hard work and attention to detail it is common to see new customers come in to the store to fill a prescription and you never see them...
Promoting vaccines for independent pharmacy

Promoting vaccines for independent pharmacy

Vaccination is a needed service for patients It is not a stretch to say millions of people have benefited from vaccines since Edward Jenner first observed that inoculation with the cowpox virus provided protection against smallpox. I fact many life threatening and...
The 80/20 rule and independent pharmacy

The 80/20 rule and independent pharmacy

You may or may not have heard of the Pareto principle. It is also known as the 80-20 rule. It states that roughly 80% of the effects come from 20% of the causes. The Pareto principle is named after Italian economist Vilfredo Pareto who published a paper showing that...
Customer Retention for Independent Pharmacy

Customer Retention for Independent Pharmacy

New customers equals growth When running a business, it is only natural to focus on new customer acquisition. It is easy to understand that attracting new customers results in increasing sales. If you want to grow your business you definitely need to bring in new...

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